श्रुति śruti · that which is heard

Ashish Dsa

New York City

10+ Years in production engineering
$6.3M Seed round led by 645 Ventures
1:1 Frontline voice interviews
40+ Trade-press placements this past year
Appeared in
  • Forbes
  • Inc.
  • Fortune
  • The Wall Street Journal
  • TechFundingNews

Judging, reviewing and honours: MIT $100K, NeurIPS, EMNLP, SciPy, Manning, Apress, BPB Publications, University of Mumbai, ABU Robocon, Forbes Editor's Choice. Across the journey: Meta, Telus, TIAA, Hiver, Flexport, Harvard, Epic Games, Hypersonix, Amazon, KFC, Taco Bell, Dapper Labs, Outcomes4Me, Eiosys, Arbor.

परिचय paricaya introduction

A builder of systems that listen

Portrait of Ashish Dsa

Ashish Dsa is Co-founder and CTO of Arbor, a Voice AI company in New York City whose product, Umi, interviews frontline workers at scale for workforce intelligence. He has spent more than a decade building software for production. Before Arbor, he held engineering roles at Meta and Telus.

His work centres on production agent harnesses for real-time Voice AI: multi-agent orchestration, tool routing, context engineering, and LLM evaluation built to hold up under enterprise load, from eval harnesses to LLM-as-judge systems.

Beyond Arbor, he is a technical reviewer of AI books for Manning, BPB and Apress Publications, has judged the MIT $100K, serves as a Program Committee member for the LIGHT workshop at NeurIPS 2026, and reviews for SciPy Proceedings, the REALM workshop at EMNLP 2026, and the LP4FM, RAAAI, RTCA, TAE, ATTRIB, AgenticOS and WiML workshops at NeurIPS 2026.

  • Agent harnesses
  • Multi-agent orchestration
  • LLM evaluation
  • Voice AI
  • Enterprise deployment
श्रुति śruti that which is heard
Arbor

Giving the frontline a voice

Founded in 2023 in New York City, Arbor builds Umi, a Voice AI that runs interviews with frontline workers, the people legacy surveys never truly reached, and turns what they say into workforce intelligence for the enterprises they work for.

Frontline workers speak in their own voice, participation that legacy survey instruments do not reach. In February 2026 the company announced a $6.3M seed round led by 645 Ventures, joined by Next Play Ventures, Chaac Ventures and Comma Capital.

  • Umi Voice AI that interviews frontline workers
  • $6.3M Seed announced February 2026, led by 645 Ventures
  • 1:1 Voice interviews, not paper forms
  • 2023 Founded in New York City

Trusted by

Teams that put Umi in front of the people who do the work.

  • Lyons Magnus
  • Generate Capital
  • Urban Farmer

Backed by

  • 645 Ventureslead
  • Next Play VenturesJeff Weiner
  • Chaac Ventures
  • Comma Capital

The raise, in the press

The February 2026 $6.3M announcement, led by 645 Ventures, was carried across independent industry outlets.

कर्म karma work · deed

The journey

Ten years, seven cities, and a steady climb from intern to founder, every step of it in production engineering. The record reads newest first.

  1. 2023-

    Co-founder & CTO · Arbor, New York City

    Voice AI that interviews frontline workers at scale. Technical co-founder of the company whose product is Umi.

  2. 2023-

    Co-founder & COO (part-time) · Cybertech Prefects

    A second founding seat, held alongside the main act.

  3. 2022-24

    Staff Software Engineer · Telus, Toronto

    Staff-level engineering at one of Canada's largest telecoms.

  4. 2021-23

    Co-founder & CEO · Turing AI

    Founded and ran a software development shop.

  5. 2021-22

    Senior Software Consultant · Toronto

    Consulting for Dapper Labs, Swyft and Outcomes4Me.

  6. 2021

    Software Engineer · Facebook (Meta), London

    Engineering at global scale, working remotely with the London org.

  7. 2020-21

    Lead Staff Software Engineer · Hypersonix, Bengaluru

    Led 23 engineers, serving end clients including Amazon, KFC and Taco Bell.

  8. 2019-20

    Senior Software Engineer · Hiver, Bengaluru

    Engineered an email-sync engine moving 1M+ emails a day, on a platform used by teams at Flexport, Harvard and Epic Games.

  9. 2018-19

    Software Development Engineer · TIAA, Mumbai

    Built VRA2, a vehicle-routing algorithm.

  10. 2017

    Software Engineering Intern · Eiosys Inc.

    Mumbai.

Ashish Dsa with a friend at a New York rooftop gathering, a moonlit skyline glowing behind them
The New York years: a rooftop, a moon over the skyline.
Ashish Dsa holding an axe mid-game at an axe-throwing lane in Greenpoint, the scoreboard above reading Ashish
Greenpoint, Brooklyn: the scoreboard reads Ashish.
सभा sabhā the assembly

Judging & reviewing

In the old assemblies, knowledge was tested aloud before one's peers. Ashish sits on the modern ones: judge of the MIT $100K, technical reviewer for three AI book publishers, a Program Committee member for LIGHT at NeurIPS 2026, and a reviewer for SciPy 2026 Proceedings, REALM at EMNLP 2026, and LP4FM, RAAAI, RTCA, TAE, ATTRIB, AgenticOS and WiML at NeurIPS 2026.

  • MIT Judge MIT $100K
  • NeurIPS, Neural Information Processing Systems Program Committee NeurIPS 2026

    LIGHT, deployable small foundation models, Paris, December 2026.

  • Reviewer LP4FM · RAAAI · RTCA · TAE

    Linguistic Principles for Foundation Models (LP4FM), Resource-Aware Agentic AI (RAAAI), Real-Time Conversational Agents (RTCA), and Trust-AI-Eval (TAE) at NeurIPS 2026.

  • Reviewer ATTRIB · AgenticOS · WiML

    Attributing Model Behavior at Scale (ATTRIB), AgenticOS, and Women in Machine Learning (WiML) at NeurIPS 2026.

  • Reviewer EMNLP · SciPy

    REALM at EMNLP 2026. SciPy 2026 Proceedings.

  • Manning Publications Apress BPB Publications Technical reviewer Manning · BPB · Apress

    AI books, read for technical accuracy ahead of publication. He has also peer-reviewed AI research papers.

  • Toronto Tech Week NYC Tech Week Hackathon judge Toronto and New York City Tech Week

    Innovation hackathons with leaders from Google DeepMind, xAI and NVIDIA on the panels, and with CIBC, TTC and EllisDon.

Ashish Dsa in a blazer beside the MakersLounge AI Builder Community banner listing DeepMind, CIBC, TTC and EllisDon as sponsors
MakersLounge AI Builder Community, Toronto Tech Week.
Ashish Dsa with arms raised on stage below the Runway AI Summit NYC 2026 screen
At the Runway AI Summit, New York, 2026.

What he brings to a panel

  • A founder and operator lens on technical feasibility, product fit and go-to-market.
  • Hands-on perspective from someone who has shipped AI systems to Fortune 500 customers.
  • Fair, rubric-driven scoring with clear written feedback.

"I've competed in and won hackathons myself, and I want to give back by helping the next wave of builders get thoughtful, useful feedback on their work."

He won the Smart India Hackathon, widely described as the world's largest hackathon.
कीर्ति kīrti renown

Press & writing

Editors publish him. Two Forbes Technology Council bylines, one of them a Forbes Editor's Choice, two expert interviews, and forty-one placements across twenty trade outlets this past year.

  • 41 Published trade-press placements
  • 20 Outlets running his commentary
  • 2 Forbes Technology Council bylines
  • 2 two expert interviews published
  • Forbes Councils Editor's Choice featured image of Ashish Dsa, July 2026

    Forbes Editor's Choice

    Published Forbes Editor's Choice for the Council essay on voice-cloning fraud, one of two permanent Forbes Technology Council bylines. Both run below, as they were published.

  • TechFundingNews photo of the Arbor co-founders, including Ashish Dsa

    Named in the national press

    Featured in Inc. and Entrepreneur, profiled in TechFundingNews, and named in the Wall Street Journal and Fortune.

Bylines and interviews

His own pieces, as they ran.

From the Forbes essays

Two Council essays, in his own lines.

Forbes Technology Council · Editor's Choice

A Familiar Voice Is Now The Most Dangerous Thing On Your Phone

The same class of technology I use to help front-line workers do their jobs better is being weaponized against anyone with a phone.

That five minutes is the whole defense. The voice was never the real attack. The urgency, the authority, the secrecy and the irreversible payment rail were.

On voice-cloning fraud, and the procedural defense against it

Forbes Technology Council · New, August 2026

The Machine Has Tells: How To Spot AI Writing By Eye

"I dug into the numbers" is human language. "I delved into the multifaceted tapestry of the numbers" is likely AI.

A machine generates for predictability and consensus. Humans leave their traces. The more you search for them, the clearer the machine will sound.

On reading machine text by eye, without detector tools

The interviews

An eight-question solo interview by Faustine Ngila, AI Editor at Impact Newswire, published 4 August 2026, and a Founder Focus interview by Pranav Balakrishnan at Tech in Asia, published 17 August 2026.

Impact Newswire · Interview · August 2026

Why is Voice AI Still Lagging in Most African Languages Despite LLM Gains?

I ship production Voice AI for frontline workers in enterprise settings. Low-resource African languages show up in demos far more often than they hold under real load.

One global average hides who the system fails.

On speech data gaps, code-switching, and evaluation that refuses an English-only score

Tech in Asia · The Prompt · August 2026

GPUs, bought now and paid later

People are more vulnerable with AI companions than with friends, sometimes even therapists. A human can judge you. With an AI, you feel you have a free pass.

The people at the top of a company often do not know what is happening on the ground. The people on the ground usually do. The question is whether companies can finally hear them.

On anonymous Voice AI interviews with frontline workers

On the record

What editors ran, in his words: verbatim passages from the published pieces, each with the idea it carries.

  • The mystery dies the second you've built one. It's not magic. It's just math, plus a metric somebody chose.

    Algorithms, demystified Grit Daily · Decoding Social Media Algorithms
  • You learn more from one well-written incident breakdown than from a month of surface-level commentary. It reminds me a lot of running distributed systems in production: the clean architecture diagram tells you how something is supposed to work, but the failure report tells you how it actually works.

    Postmortems over commentary BlockTelegraph · Staying Ahead of the Curve
  • The best systems are not the ones that look clever in a demo. They're the ones that behave sensibly when the operator is distracted, emotional, or overloaded.

    Build for the worst hour Financial Tech Times · Automated Rebalancing: Client Success Stories
  • Latency had to stay under 800 milliseconds or the AI stopped feeling human, and I was personally burning 30 hours a week debugging packet rates and jitter with the engineers. I was running my own time like a single-threaded process while the business fired concurrent requests at me.

    Founder time, re-architected Grit Daily · Time Management Tips for Growing Businesses
  • The tradeoff worth being honest about: candidates still rate the conversation as slightly less "natural," and most people still want a human at the emotional moments, like a real rejection with feedback. The systems candidates genuinely like are the ones that automate the friction but keep a human for the parts that need empathy.

    Automate friction, keep empathy human College Recruiter · 18 AI-powered hiring systems candidates prefer
Six more passages editors ran
  • Now when something critical comes up, we find the technical issue, give it to a small team with a 48-hour deadline, and let them work. Small teams shipping code beat a big group trying to plan everything.

    Small teams, hard deadlines CEO Official Magazine · Staying Agile
  • Your only real advantage over a giant is not capital, it is how fast you can execute a full loop, ship, test, learn, before they have finished a planning meeting. Big players drag every change through policy and approval layers.

    Speed is the startup's moat Freeduhm · 11 Misconceptions About Billion-Dollar Startups
  • The first seam I look for is not the most "technical" boundary. It's the one with the cleanest business ownership and the lowest coordination cost. If a service still needs three teams to change it safely, it's not really a service yet, it's just a distributed monolith with extra networking problems.

    Boundaries follow ownership CTO Sync · Choosing the First Service Boundaries
  • It's common for leaders to try to cut 10% of costs from every system, but this just makes the entire operation 10% worse. To protect the customer experience, you need to focus on the exact interaction point the user feels, and aggressively cut the cost of the background work they never see.

    Cut what the customer never sees COO Insider · Protect Customer Experience During Cost Cuts
  • We adopted a formal containerization contract. "Ship a Docker image, make it health checkable, and integrate into our Kubernetes workflow." That was it.

    Standardize the contract, not the stack CIO Grid · Set Smart Guardrails in Enterprise IT
  • I run an AI company, so I'm a heavier user than most, but the honest list is shorter than you'd think. What stuck: a coding agent for the first pass, an LLM for drafting and triage where a human does the final pass, and AI transcription on every meeting. What I dropped: most standalone AI-for-X point tools, they get eaten the moment the model we already pay for can do the same thing in-house.

    AI drafts, humans finish PRAPI Research · How founders actually run their companies on AI

Trade press

Editors have run his commentary in the technology trade press more than forty times this past year, across twenty outlets. Open an outlet to read the published pieces.

  • Voice cloning and fraud
  • Spotting AI writing
  • Low-resource languages
  • LLM evaluation
  • Enterprise guardrails
  • Service boundaries
  • AI in hiring
विद्या vidyā knowledge

Education & honours

University of Mumbai

B.E. in Computer Science, Fr. Conceicao Rodrigues Institute of Technology, 2017. Awarded the gold medal for his final-year project.

Competition honours

  • Winner, Smart India Hackathon 2017, widely described as the world's largest hackathon.
  • Winner, Robocon 2016, the pan-Asian robotics competition.
यन्त्र yantra instrument · machine

The craft

The yantra is the instrument built with precision so the work can flow through it. These are his.

Voice & speech

Voice AI and real-time speech systems; voice model training, fine-tuning and evaluation; NLP and conversational AI at enterprise scale.

Agentic systems

Multi-agent systems, agent orchestration and agent harnesses; tool-using agents and context engineering.

Evaluation

LLM evaluation and eval-harness engineering; LLM-as-judge systems; real-time inference pipelines.

Production ML

Model deployment and MLOps; retrieval-augmented generation; big data and analytics processing millions of data points.

AI security

Voice-cloning and deepfake fraud defence; SOC 2-compliant enterprise platforms serving Fortune 500 customers, including Comcast.

Stack

Python: PyTorch, scikit-learn, FastAPI. Cloud on AWS and GCP. Full-stack with React and Next.js.

मूल mūla root

Roots

Illuminated rangoli medallion in geru and turmeric on handmade paper

Born in India, educated in Mumbai, and shaped by a coastline of languages. Ashish grew up speaking Konkani, his native tongue, and carries six more: English, Hindi, Marathi, Punjabi, Gujarati and Kannada.

It is no accident that a polyglot from Mumbai ended up building machines that listen. When you grow up switching between seven languages, you learn early that being heard, properly heard, is not a small thing.

The page you are reading is set like a pothi leaf: geru red oxide and turmeric gold on handmade paper, with toran, kolam, Warli and jaali as the grammar of the frame. The instruments are modern. The listening is ancient.

  • Konkani · native
  • English
  • Hindi
  • Marathi
  • Punjabi
  • Gujarati
  • Kannada
संपर्क sampark contact

Find him

For speaking, judging, reviewing or press: